Wearable Products Shot Navi
Shot Navi is a golf-specific wearable device that integrates distance measurement and course navigation functions.
By combining Techtuit’s long-cultivated GPS/GIS expertise with advanced sensing technology, Shot Navi delivers a high-precision positioning experience that enhances player comfort and performance.
Equipped with golf course data not only from Japan but also from around the world, the device offers new value to traditional golfing styles. As a core brand in our consumer product portfolio, Shot Navi is rapidly expanding into the global market and continues to evolve as a strategic brand bringing innovation to the golf industry.
With a market share exceeding 50% in Japan, Shot Navi operates under a vertically integrated business model that encompasses everything from planning and development to manufacturing, marketing, and sales—all managed within the Techtuit Group.
This fully integrated approach enables us to achieve strong profitability and market competitiveness, while allowing for the rapid development and launch of new products tailored to customer needs.
By incorporating cutting-edge sensing technologies, we continue to enhance the added value of our products—from providing accurate course data to supporting players’ technical improvement.
We are now accelerating our strategic expansion into major global markets such as North America and Europe. As an innovative golf navigation brand originating from Japan, Shot Navi is striving for further growth and increased corporate value on the global stage.
Launched in 2008 as Japan’s first GPS golf navigation device, Shot Navi has since surpassed 1.8 million units sold over the course of 17 years. The product range is also officially recommended by the Professional Golfers’ Association of Japan (PGA).
With its core concept of “Better Scores, Faster Play,” Shot Navi has long supported golfers in improving their game. Today, the brand goes beyond simple distance measurement, actively developing products that visualize swing data, thereby expanding into the training and performance analysis domain.
Going forward, we will continue to deliver high-quality, reliable products that enhance the golfing experience for players around the world.
